For any organisation to be successful, it needs to have the right talent in the right job profile. Whether in the executive or the managerial workforce, skilled employees can take your business to the next level. That is why recruiters are now leveraging the social media platforms to source and identify the right talent.
In the days of the print media, classifieds and job portals were the major recruitment platforms. With the development of digital media, recruitment has also become digital. Social media is no longer just a platform for entertainment and information sharing. These platforms help recruiters reach out to a wider audience and provide a detailed profile of a candidate, which makes recruitment more effective.
A survey by SHRM on the use of social media for talent acquisition found that:
- More than one-third of organisations target Smartphone users through mobile recruiting
- Nearly 84% of organisations are using social media for recruiting, and 9% of organisations are planning to use the same soon
- Nearly 82% recruitment (mostly of passive candidates) happens over the social media
- Almost 87% recruitment of non-management salaried employees happens on social media
- Recruitment of nearly 45% of executive and upper management employees was done through social media platforms
Top Reasons to Use Social Media for Talent Acquisition
- Social media allows recruiters to communicate with both active and passive candidates and identify the right match for the job profile
- This platform allows for easy and effective communication
- It allows recruiters to find out about their competitors and talent available in the market
- Talent acquisition through social media is time-saving and cost-effective
- The platform allows HRM to create brand awareness that will gain the attention of prospective candidates
- It requires minimum usage of resources and delivers maximum results
- Current employees can make referrals or reach out to contacts in their network
- The responsive framework of these platforms builds the recruiter-candidate relationship
- Recruiters can use social media analytics tools to narrow down their search for the right talent
- Sharing information, collaboration and coordination is easy and efficient using social media networks
How to Build a Social Media Recruitment Strategy
In order to get the maximum benefit from social media platforms, you need to have an effective recruitment strategy in place. Here are some suggestions to help you optimise your talent acquisition process using social media:
- Decide your goals and plan the steps to reach your goal (for example, recruitment for a profile)
- Make a list of your expectations from the potential candidate
- Consider the possible expectations from the candidate
- Use various platforms such as Facebook, LinkedIn, Tumblr, WordPress, Quikr or Naukri to reach out to a larger audience
- Use these channels to communicate with the candidates
- Social media platforms offer tools to identify your target audience. Use these tools effectively
- Use online cognitive ability tests to filter out the right talent. These assessments help you find the right talent and reduce time and effort spent on interviews and verifications
Using social media and online cognitive tests for recruitment helps you find the right talent for a job profile. The other benefit of social media recruitment is that it increases the visibility and awareness of your brand, which will help potential customers find your business. So, no matter how you look at it, using social networks for recruitment will be an advantage for your organisation.
